> ## Content Index
> Fetch the complete content index at: https://www.techloy.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Chinese brandtech firm Gusto Collective secures $11 million
- URL: https://www.techloy.com/chinese-brand-marketing-firm-gusto-collective-secures-11-million/
- Published: 2022-05-12T09:16:36.000Z
- Updated: 2022-12-08T00:32:27.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: Tech in China, Web3

[Gusto Collective,](https://www.gustoxrlab.com/) a China-based brand content creation firm has secured $11 million in its seed funding round led by Animoca Brands and Gaw Capital. 

- The firm claims the new fund will be used to expand its tech-driven brand content making services in Asia and develop more revenue-generating web3 products.
- Gusto Collective helps brands connect with their franchise physically or digitally using four specialisms: Web3 marketing services, an AR-based experience platform, a metahuman platform and luxury marketing services.
- YCI Limited and ClearVue Partners participated in the new funding round bringing the firm to $23 million in total external funding raised since it launched in 2020\.