Chinese brandtech firm Gusto Collective secures $11 million

Oluwajuwonlo Afolabi -

Gusto Collective, a China-based brand content creation firm has secured $11 million in its seed funding round led by Animoca Brands and Gaw Capital.

  • The firm claims the new fund will be used to expand its tech-driven brand content making services in Asia and develop more revenue-generating web3 products.
  • Gusto Collective helps brands connect with their franchise physically or digitally using four specialisms: Web3 marketing services, an AR-based experience platform, a metahuman platform and luxury marketing services.
  • YCI Limited and ClearVue Partners participated in the new funding round bringing the firm to $23 million in total external funding raised since it launched in 2020.