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# Creators may soon be able to promote Channels on WhatsApp
- URL: https://www.techloy.com/creators-may-soon-be-able-to-promote-channels-on-whatsapp/
- Published: 2024-12-02T13:05:00.000Z
- Updated: 2024-12-02T13:05:00.000Z
- Description: It could help creators and brands drive growth and foster community engagement.
- Author: Kelechi Edeh
- Tags: / Consumer Tech, WhatsApp, Content Creator

[WhatsApp](https://www.techloy.com/tag/whatsapp/) is set to make its [Channels feature](https://www.techloy.com/whatsapp-channels-is-global-how-to-use-it/) more accessible and shareable with a new QR code generation tool, currently rolling out to beta testers. 

Introduced over a year ago, Channels started as a one-way broadcasting tool for celebrities and brands, but its expansion to general users has created a growing demand for better sharing options. 

While users can already share Channels via links, the QR code feature promises to simplify promotion and engagement, according to *AndroidPolice*. This update reflects WhatsApp’s broader focus on improving the user experience and catching up with competitors like [Telegram](https://www.techloy.com/tag/telegram/), which already offers advanced community-sharing tools. 

[WhatsApp rolls out Voice Message Transcripts — here’s how to use itNow you can stay in the loop, even when you’re at a busy train station, in a noisy café, or anywhere else where hitting play on a voice message just isn’t practical.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-368.png)TechloyEmmanuel Oyedeji![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1587573578181-f3342274f4c7.jpeg)](https://www.techloy.com/whatsapp-rolls-out-voice-message-transcripts-heres-how-to-use-it/)

The QR code feature has been seen in Android beta version 2.24.25.7 and is also being tested on iOS, signalling that a wider rollout across platforms is imminent. While [Meta](https://www.techloy.com/tag/meta/), WhatsApp's parent company, hasn’t confirmed an exact timeline, its ongoing beta testing suggests a stable release could arrive soon.

Meanwhile, November has been a particularly active month for WhatsApp. Alongside this QR code functionality, the app introduced tools like Lists for organizing chats and voice transcriptions for seamless communication. 

[WhatsApp rolls out message draft — here’s how you can use itNow you don’t have to worry about losing your messages or wasting time to come up with another message.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-369.png)TechloyDavid Adubiina![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1719204718581-5c95889c8ec9-2)](https://www.techloy.com/whatsapp-rolls-out-message-draft-heres-how-you-can-use-it/)

With over 2 billion users worldwide, WhatsApp’s updates align with its strategy to enhance usability and strengthen its competitive edge in messaging. The upcoming QR code feature, to me, is more than a convenience tool—it signals a strategic effort to position Channels as a central feature of the platform. 

By focusing on creators and community building, WhatsApp likely aims to replicate Telegram’s success, where Channels drive significant user engagement and monetization. While it’s unclear if this will resonate with users, WhatsApp’s approach highlights its intent to innovate and remain relevant in an evolving messaging market.

[WhatsApp’s “Channels” feature is now available to global users – what it is and how to use itIn recent months, WhatsApp has been actively shipping various features to meet the diverse demands and use cases of its platform. The most recent addition is its “Channels” feature, which is now available globally. Similar to Telegram’s “Channels” feature, the feature serves as a one-way broadcast tool that allows users![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-374.png)TechloyEmmanuel Oyedeji![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/Whatsapp-channels.webp)](https://www.techloy.com/whatsapp-channels-is-global-how-to-use-it/)