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# Egyptian B2B e-commerce startup Cartona raises $12 million in funding
- URL: https://www.techloy.com/egyptian-b2b-e-commerce-startup-cartona-raises-12-million-in-funding/
- Published: 2022-07-25T09:05:42.000Z
- Updated: 2022-12-07T23:44:27.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: E-commerce, Egypt

[Cartona,](https://cartona.com/) an Egypt-based business-to-business (B2B) e-commerce startup solving supply chain challenges in the fast-moving consumer good (FMCG) and connecting retailers to wholesalers, suppliers and producing companies, has raised $12 million in its Series A funding round to scale its operations to new verticals.

- The fund will be used to cover all governorates in Egypt, scale its product, advance its services and technology stack, and explore new areas beyond FMCG.
- Cartona allows buyers to order inventory from a network of identified sellers on its app with a communication tool for promotions and a dashboard for insights.
- Silicon Badia led the funding round with participation from SANAD Fund for MSME, Arab Bank Accelerator, and Sunny Side Ventures.
- The startup last raised $4.5 million in its pre-Series A round last September and has now expanded to 11 cities in Egypt.