Egyptian e-commerce Sharwa secures $2 million in pre-seed funding

Oluwajuwonlo Afolabi -

Sharwa, an Egypt-based e-commerce startup has secured $2 million in its pre-seed funding co-led by Nuwa Capital and Hambro Perks Oryx Fund with participation from angel investors, to improve its operations.

  • The fund will be used to support the development of the startup's technology platform and hire new talents.
  • Founded in 2022, Sharwa allows customers to purchase household essentials like groceries, appliances, and homecare at affordable prices via its app or WhatsApp.
  • The startup works with community leaders to enable goods distribution to reach people in remote communities and upscale e-commerce in Egypt.
  • It currently operates in Cairo and looks to expand its services to new geographies in the next 12 months.