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# Fintech startup DEUNA raises $30 million to expand e-commerce in LatAm
- URL: https://www.techloy.com/fintech-startup-deuna-raises-30-million-to-expand-e-commerce-in-latam/
- Published: 2022-07-08T15:01:41.000Z
- Updated: 2022-12-08T01:20:37.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: / Fintech, E-commerce, Tech in Latin America

[DEUNA,](https://en.deuna.com/) a financial technology startup operating in Latin America, has raised $30 million in its Series A funding round to expand one-click conversion in the e-commerce market in the region.

- The fund will be invested in widening its presence in Mexico, Colombia, Ecuador, and Chile; developing its products, increasing its employee base, and launching in new markets like Brazil in months' time.
- DEUNA provides a commerce platform for payment infrastructure, alternative payment methods, and fraud prevention using real-time analytics.
- The startup is particularly increasing sales for merchants, with a 40% increase in acceptance rate and a 3x higher conversion rate recorded in the per-click payment sector.
- Activant Capital led the funding round, with participation from Valor Capital, Abstract Ventures, Acrew Capital, Upload Ventures, and a clutch of individual investors.
- It last raised $7 million in seed funding in October 2021 and relied on bootstrapping until this new raise, at a total of $37 million so far.