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# Fortnite will soon let creators sell their own in-game items
- URL: https://www.techloy.com/fortnite-will-soon-let-creators-sell-their-own-in-game-items/
- Published: 2025-09-19T09:30:04.000Z
- Updated: 2025-12-08T11:38:23.000Z
- Description: It could turn Fortnite into a full marketplace, giving creators new ways to earn.
- Author: Emmanuel Umahi
- Tags: / Consumer Tech, / Entertainment, Fortnite, Gaming

[Fortnite](https://www.techloy.com/tag/fortnite/) isn’t just a battle royale anymore; it’s fast becoming its own economy. Now Epic Games is taking the next step: starting **December 2025**, creators will be able to sell their own in-game items directly from the islands they’ve built. Think of it as Fortnite going full marketplace mode, opening up a new revenue stream for the thousands of creators who’ve already turned the game into a mini–metaverse.

Until now, Fortnite’s creator economy has run on engagement payouts—Epic pays you based on how much time players spend in your island. For many high-level players and dedicated island builders, this meant relying on external services like [Fortnite coaching](https://wecoach.gg/fortnite-coaching) to truly capitalize on their time and expertise. But the new system adds a fresh layer as creators can design and sell both durable and consumable items using updated UEFN tools and a new Verse-based API.

To kick things off, Epic is being unusually generous. Through 2026, creators will keep **100% of the V-Bucks value of their sales** before the split reverts to the standard 50/50\. In retail terms, that means about 74% of the money players spend will flow straight to creators during the promo period. 

[Fortnite finally lets players buy exact V-Bucks, but there’s a catchThis eliminates the classic “I’m 150 short” problem, which often leads to abandoned purchases and missed sales.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-3556.png)TechloyOluwaseun Bamisile![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1589241062272-c0a000072dfa-1)](https://www.techloy.com/fortnite-finally-lets-players-buy-exact-v-bucks-but-theres-a-catch/)

This is a big shift, not just for Fortnite, but for the wider user-generated gaming economy. [Roblox](https://www.techloy.com/tag/roblox/) has been the poster child here, with a marketplace where fan-made hats, skins, and accessories regularly go viral. Fortnite clearly wants in. 

And the numbers show why: Epic paid out **$352 million to creators in 2024**, with lifetime payouts now hitting **$722 million**. Add the fact that **36% of Fortnite playtime is already happening in user-made games**, and doubling down on creator monetization feels inevitable.

Of course, Epic isn’t doing this purely out of kindness. The company admits it’s been “operating at a loss,” and plans to take a cut from item sales and a new “sponsored row”—essentially paid ads for creator islands in the discovery feed. That revenue, Epic says, will cover the less glamorous side of running a virtual world: infrastructure, moderation, and R&D (research & development).

Still, the move signals Fortnite is leaning harder into being a platform rather than just a game. Plus, with **Lego Fortnite** and **Fortnite Festival** already blurring the lines between games, brands, and music, letting creators sell their own gear feels like the next logical step.

The question now is: will Fortnite’s marketplace grow into the same kind of creator-driven economy that turned Roblox into a billion-dollar juggernaut? If the early numbers and Epic’s aggressive revenue share are any hint, Fortnite could be on track to build one of the most creator-friendly ecosystems in gaming. And for players, that means the worlds inside Fortnite are about to get weirder, more experimental, and way more personal.

[The FTC is paying $126 million in refunds to Fortnite playersPlayers have until July 9 to file a refund claim through the FTC’s official website.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-3557.png)TechloyOluwaseun Bamisile![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1589241062272-c0a000072dfa-2)](https://www.techloy.com/the-ftc-is-paying-126-million-in-refunds-to-fortnite-players/)