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# Global smartphone shipments record the biggest decline in 8 years
- URL: https://www.techloy.com/global-smartphone-shipments-declined-by-9-percent-in-q3-2022/
- Published: 2022-10-24T18:52:16.000Z
- Updated: 2022-10-24T18:52:16.000Z
- Author: Emmanuel Oyedeji
- Tags: / Insights, Mobile

In a recent analysis report by *Canalys,* global smartphone shipments for the third quarter of 2022 recorded a 9% year-on-year decline, marking the worst since 2014\. 

The market drop has been tied to the response of consumers to a looming recession as they decreased electronic hardware purchases and prioritised essential spending.

As expected, Samsung retained its leading position with a 22% market share, representing a marginal increase from the same period last year, and driven by heavy promotions to reduce channel inventory. 

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2022/10/Worldwide-smartphone-market-share-by-top-vendors--1-.png)

Chart: [Emmanuel Oyedeji](https://www.techloy.com/author/emmanuel/) / [Techloy.com](https://www.techloy.com/)

Apple was able to manage a 3% increase from the 15% market share in 2021, to reach an 18% market share amidst the market downturn, thanks to increasing demands for the iPhone. 

Xiaomi, Oppo, and Vivo maintained a relatively similar proportion of the market share, retaining 14%, 10%, and 9% of global market shares respectively – taking a cautious approach to overseas expansion given domestic market uncertainty.

The smartphone market is expected to continue on a cold trend in the coming months due to factors including economic headwinds, slowing demands, inventory pileup, and global economic uncertainty, causing consumers to opt for lower-end purchases.