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# Google abandons plan to remove cookies from Chrome browser
- URL: https://www.techloy.com/google-abandons-plan-to-remove-cookies-from-chrome-browser/
- Published: 2024-07-24T10:05:44.000Z
- Updated: 2024-07-24T10:05:44.000Z
- Description: But it still offers users a choice, signaling a shift in how online privacy and advertising will coexist.
- Author: Oyinebiladou Omemu
- Tags: / Consumer Tech, Google Chrome, Google

Remember when [Google](https://www.techloy.com/tag/google/) promised to get rid of third-party cookies in [Chrome](https://www.techloy.com/tag/google-chrome/)? Well, it seems that they’ve decided to call it quits.

Originally, Google aimed to phase out these cookies by 2022, but after several delays, they've now opted for a different approach. Instead of pulling the plug, they're offering users a choice. This means you can decide whether to keep using third-party cookies or switch to Google's new privacy-focused alternative, **Google Privacy Sandbox.** 

Google Privacy Sandbox, was announced in August 2019, and its API was generally available in August 2023\. The sandbox offers privacy protection by reducing cross-site tracking and phasing out third-party cookies, it enables interest-based advertising without third-party cookies, and supports protected audience API.

The Privacy Sandbox is targeted at enhancing user privacy without killing ad-supported content. One notable feature is the new IP Protection, which will anonymize user IP addresses in Incognito mode. Think of it like a VPN, but built into Chrome.

Google's decision to maintain third-party cookies while pushing forward with Privacy Sandbox APIs is in recognition that completely removing these cookies without a viable replacement would disrupt the online advertising ecosystem significantly, as third-party cookies have long been a means of online advertising, allowing advertisers to track user activity across different sites. 

While third-party cookies aren't going away just yet, the landscape of online tracking is most definitely shifting.