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# Google plans to include chat AI technology in its search engine
- URL: https://www.techloy.com/google-chat-ai-technology-search-engine/
- Published: 2023-04-07T12:30:00.000Z
- Updated: 2023-04-07T12:30:00.000Z
- Author: Emmanuel Oyedeji
- Tags: / Artificial Intelligence, Google, ChatGPT

Google's Chief Executive Officer Sundar Pichai has confirmed that Google plans to add conversational artificial intelligence features to its flagship search engine, in a move that could see it allow users to interact directly with the company’s large language models (LLMs) through its search engine.

In an interview with *Wall Street Journal,* Pichai said that the advances in AI would supercharge Google’s ability to answer an array of search queries and allow users to ask follow-up questions to their original queries.

This announcement comes after Microsoft rolled out its enhanced version of the [Bing search engine which is now powered by ChatGPT](https://www.techloy.com/microsoft-integrates-chatgpt-into-bing/), long a distant laggard to Google search, posing one of the biggest threats to Google’s core business: Search – where it currently controls more than 90% share globally.

Following huge pressure from Microsoft's [ChatGPT-powered Bing](https://www.techloy.com/microsoft-integrates-chatgpt-into-bing/), Google launched its owned AI-based chatbot, [Bard](https://www.techloy.com/tag/google-bard/), to the public last month. But due to a botched release, the company didn’t integrate it into its search engine and instead offered it through a waitlist as a stand-alone site.

The company said last month that it would begin “thoughtfully integrating LLMs into search in a deeper way,” but until now hadn’t detailed plans to offer conversational features.

Google’s incorporation of AI into its ubiquitous search tools signals the company’s commitment to competing against [Microsoft-backed OpenAI](https://www.techloy.com/microsoft-to-get-75-percent-of-openais-profit-after-investing-10billion/) and others. Like Microsoft, which has since [integrated AI technology into most of its products](https://www.techloy.com/microsoft-chatgpt-outlook-word-powerpoint-apps/), Google now aims to use its investment in AI models to win wider businesses.