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# How TikTok is proving that social media and shopping can co-exist
- URL: https://www.techloy.com/how-tiktok-is-proving-that-social-media-and-shopping-can-co-exist/
- Published: 2025-02-19T12:50:21.000Z
- Updated: 2025-02-19T12:50:21.000Z
- Description: While U.S. lawmakers debate its future, TikTok Shop is racking up sales.
- Author: Kelechi Edeh
- Tags: / Insights, TikTok Shop, / TikTok, / Consumer Tech

[TikTok](https://www.techloy.com/tag/tiktok/) might be fighting for survival in the U.S., but its e-commerce platform, [TikTok Shop](https://www.techloy.com/tiktok-online-shopping-feature-united-states/), is having its best moment yet.

In January 2025, TikTok Shop’s U.S. sales surged by 153%, outpacing Shein (26%) and Temu (28%), according to *Bloomberg Second Measure*. This kind of growth suggests TikTok Shop isn’t just playing in the e-commerce space—it's flipping the script.

Unlike [Shein](https://www.techloy.com/tag/shein/) and [Temu](https://www.techloy.com/tag/temu/), TikTok Shop doesn’t rely solely on flashy discounts and relentless ads. Instead, it's a place where shopping meets viral FOMO and turns every scroll into a potential sale. That approach seems to be paying off, with reports estimating TikTok Shop pulled in around $20 billion globally in 2024.

And it’s not just about cheap, impulse buys. TikTok Shop is reportedly grabbing more market share from Shein than Temu, particularly for purchases over $25\. Its sales in that category jumped 16 percentage points year-over-year, compared to 7 percentage points for Temu’s under-$25 segment.

[President Donald Trump delays the TikTok ban from going into effectTikTok restored the app online after a 14-hour outage.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-848.png)TechloyLoy Okezie![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/trump-tiktok-inc-2190485862-3.webp)](https://www.techloy.com/president-donald-trump-reverses-the-tiktok-ban/)

But here’s where things get tricky. TikTok Shop’s rise is happening just as U.S. lawmakers sharpen their knives. Its parent company, [ByteDance](https://www.techloy.com/tag/bytedance/), is still under pressure to sell off its U.S. operations. Meanwhile, the possible removal of the ‘de minimis’ rule—which lets packages under $800 enter duty-free—could drive up costs for TikTok Shop, Shein, and Temu. And with Trump’s proposed 10% tariff on Chinese imports still on the table, things could get even pricier.

For Shein, the pressure is already showing. The company is reportedly adjusting its valuation to $30 billion ahead of a potential London IPO—a sharp drop from earlier projections. Even [Amazon](https://www.techloy.com/tag/amazon/) seems to be watching. The e-commerce giant recently [launched a discount store](https://www.techloy.com/amazon-launches-haul-storefront-product-to-rival-shein-and-temu/), possibly a move to counter TikTok’s growing influence. Meanwhile, ByteDance is said to be doubling down on its U.S. e-commerce investment, signalling that TikTok Shop isn’t slowing down—at least, not voluntarily.

So, while TikTok’s fate in the U.S. is still uncertain, its e-commerce platform is proving that social media and shopping are now one and the same.

[TikTok returns to the U.S. app stores after nearly a monthYou can now get the latest version of TikTok on the App Store and the Google Play.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-849.png)TechloyTechloy![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1658207951097-96f86cc0a1c8.jpeg)](https://www.techloy.com/tiktok-returns-to-the-u-s-app-stores-after-nearly-a-month/)