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# How to Turn Off Personalised Ads on an iPhone
- URL: https://www.techloy.com/how-to-turn-off-personalised-ads-on-an-iphone/
- Published: 2025-07-15T19:37:48.000Z
- Updated: 2025-07-15T19:37:47.000Z
- Description: It comes in handy if you're tired of those eerily accurate ads on your iPhone.
- Author: Ogbonda Chivumnovu
- Tags: / Tech Guide, Advertising & Branding, Apple iPhone

Those oddly specific ads showing up in your apps and across [Apple](https://www.techloy.com/tag/apple/) services aren’t a coincidence; they’re powered by Apple’s personalised ad system. It tracks your activity, preferences, and even the content you read to serve ads that feel tailor-made.

But if that level of targeting feels invasive, the good news is that you can turn it off. Apple gives you the option to opt out of personalised ads, and doing so only takes a few taps. Here’s how to take back a bit of your digital privacy.

## How to Turn Off Personalised Ads on iPhone

### Step 1: Open the Settings app on your device

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/07/IMG_DB2E0C420579-1-1.jpeg)

### Step 2: In Settings, select *Privacy & Security*

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/07/IMG_656B69BA3ECF-1-1.jpeg)

### Step 3: Scroll down and select *Apple Advertising*

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/07/IMG_6951FDA4B894-1-1.jpeg)

### Step 4: Toggle off the switch next to *Personalised Ads*

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/07/IMG_72F000250C9D-1-1.jpeg)

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/07/IMG_9565D6AC019D-1.jpeg)

## Conclusion

Turning off personalised ads on your [iPhone](https://www.techloy.com/tag/apple-iphone/) won’t eliminate ads entirely, but it does put some control back in your hands. Instead of being tracked across Apple’s ecosystem for ultra-targeted suggestions, you’ll see more generic ads, less creepy, more private. If you're someone who values a less invasive digital experience, it's a small but meaningful change worth making.

[How to Turn Off Ad Tracking on an iPhoneMake ads feel less intrusive with just a few steps.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-2725.png)TechloyOluwaseun Bamisile![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1597415581463-4b7a5a87be62)](https://www.techloy.com/how-to-turn-off-ad-tracking-on-an-iphone/)