Indian activewear brand BlissClub raises $15 million

Oluwajuwonlo Afolabi -

BlissClub, an India-based direct-to-consumer (D2C) women's activewear brand has raised $15 million in its new funding round led by Eight Roads Ventures and Elevation Capital.

  • The funds will be used to expand its tech team, develop its offline channels and improve on research, the startup claims.
  • BlissClub last raised $2.25 million in seed funding in May 2021 and has 25xed its sales since the investment.
  • The brand operates with a commerce app and takes orders for activewear in India on its website, Amazon India and Myntra.
  • Sriharsha Majety, CEO of Swiggy, Ghazal Alagh, Mamaearth co-founder, Vivek Gupta and Abhay Hanjura, Licious cofounders and Amar Nagaram, former Myntra CEO among others participated in the round as angel investors.