Indian digital entertainment startup Rusk Media raises $9.5 million

Oluwajuwonlo Afolabi -

Rusk Media, an India-based digital entertainment startup has raised $9.5 million in its extended Series A round led by DAOL Investment based in Korea and Audacity Ventures.

  • The startup aims to scale its content with OTT (Over-the-top) partners in India and globally, and build a user-generated content social gaming platform that will enable users to develop and publish games.
  • Rusk Media is a digital media brand distributing content and IPs across YouTube, Meta, and other social media platforms.
  • It offers the Alright! brand for comedy shows, Playground! for a gaming entertainment show, and LIT, a platform for defining lifestyles across food, fashion, and travel.
  • It is now valued at $34 million, with InfoEdge Ventures, Mistry Ventures, Nazara Games, and Nodwin Gaming participating in the latest raise.