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# Indian eyewear company Neso Brands raises $100 million
- URL: https://www.techloy.com/indian-eyewear-company-neso-brands-raises-100-million/
- Published: 2022-05-16T15:56:39.000Z
- Updated: 2022-12-08T00:37:45.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: Tech in India

Neso Brands, an arm of [Lenskart](https://www.lenskart.com/) based in India has raised $100 million in its seed funding round led by KKR, Softbank, Alpha Wave Global and Temasek. 

- The funds will help Neso Brands to enter into international markets by partnering with eyewear brands globally and optimizing synergies from Lenskart Group, it claims.
- The direct-to-consumer (D2C) brand plans to become the brand of the future and help partner businesses make global outreach through resource sharing, technology, supply chain, distribution, capital and standard practices.
- Launched in 2010, Lenskart is an e-commerce optical provider serving more than 10 million customers with a presence in 235 Indian cities and Singapore and over 1,000 omnichannel stores.
- It recently entered the Middle East and US markets.