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# Indian online beauty retailer Purplle becomes a unicorn after raising $33 million
- URL: https://www.techloy.com/indian-online-beauty-brand-purplle-raises-33-million-at-a-1-1-billion-valuation/
- Published: 2022-06-09T15:40:38.000Z
- Updated: 2022-12-08T01:13:00.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: Beauty Tech, Tech in India, Unicorns

[Purplle,](https://www.purplle.com/) an India-based online beauty and personal products sales platform has raised $33 million in its new funding round, at a $1.1 billion valuation from Paramark Ventures. 

- The funding will be used to support its inorganic growth plans, the firm claims.
- Purplle is an online beauty marketplace with over 1,000 brands on its platform and five private labels.
- With over seven million active users, the platform claims it has a gross value of $180 million in annualized merchandise.
- Premji Invest, Blume Ventures, and Kadeera Capital participated in the funding round making Purplle the latest unicorn in India after the edtech firm, [PhysicsWallah.](https://www.techloy.com/indian-edtech-firm-physicswallah-becomes-a-unicorn-with-a-100million-raise/)