India's GOAT Brand Labs raises $50 million in Series A round

Oluwajuwonlo Afolabi -

GOAT Brand Labs, a direct-to-consumer (D2C) acquisition and scaling platform based in India has raised $50 million in its Series A round.

  • GOAT acquires and scales D2C brands focusing its expertise on fashion, beauty, personal care, and home and kitchen spaces.
  • The firm has completed 15 acquisitions including Abhishti, Doggie Dabbas, Frangipani, Hipkoo The Life Label, Voylla, and Leafy among others since it launched in 2021.
  • Winter Capital, 9Unicorns, Venture Catalysts, Vivriti Capital, and Oxyzo among others invested in the round.