India’s Smart TV shipments up 38% YoY in Q3 2022

India’s smart TV shipments grew 38% YoY in Q3 2022, according to the latest research from Counterpoint, with smart TV contribution to overall TV shipments reaching its highest-ever share of 93% during the quarter.

The growth was primarily driven by festive season supplies for meeting the strong pent-up demand, multiple new launches, discount events, and promotions.