> ## Content Index
> Fetch the complete content index at: https://www.techloy.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Microsoft Bing Now Features a Free, Sora-Powered AI Video Generator
- URL: https://www.techloy.com/microsoft-bing-now-features-a-free-sora-powered-ai-video-generator/
- Published: 2025-06-03T14:59:05.000Z
- Updated: 2025-06-05T14:34:44.000Z
- Description: Sora’s arrival in Bing signals how serious Microsoft is about competing with Google and other players in the AI video space.
- Author: Ogbonda Chivumnovu
- Tags: / Consumer Tech, Sora, Microsoft Bing, / Artificial Intelligence

Creating AI-generated videos just got a lot more accessible. If you’ve been watching [OpenAI’s](https://www.techloy.com/tag/openai/) [Sora](https://www.techloy.com/tag/sora/) from the sidelines, either because it’s been locked behind a paywall or simply out of reach, there’s good news: [Microsoft](https://www.techloy.com/tag/microsoft/) is bringing Sora-powered video creation to [Bing](https://www.techloy.com/tag/microsoft-bing/), and it’s free (for now).

Through a new feature called Bing Video Creator, available in the Bing mobile app, users can now generate short videos by simply typing a prompt. The feature uses Sora, the same model from OpenAI that’s been making headlines since its debut in late 2024\. While Sora previously required a paid [ChatGPT](https://www.techloy.com/tag/chatgpt/) plan, Microsoft’s integration opens the door to a broader audience.

Microsoft has been gradually embedding OpenAI’s tools into its products. The AI company's AI image generation tool, [DALL·E](https://www.techloy.com/tag/dall-e-3/) showed up in Bing last year, [Copilot](https://www.techloy.com/tag/microsoft-copilot/) is already baked into Office apps, and now video is the next frontier. It’s no surprise, Microsoft has invested billions into OpenAI, and this rollout is a way to flex that partnership.

---

**Related articles**

- [**Google Veo 2 vs. OpenAI Sora: Which Is a Better AI Video Generation Model?**](https://www.techloy.com/google-veo-2-vs-openai-sora-which-is-a-better-ai-video-generation-model/)
- [**OpenAI finally launches Sora, its powerful AI Video generator**](https://www.techloy.com/openai-finally-launches-sora-its-powerful-ai-video-generator/)
- [**VIDEO: How to Use Sora in ChatGPT to Create Realistic AI Images**](https://www.techloy.com/video-how-to-use-sora-in-chatgpt-to-create-realistic-ai-images/)

---

Getting started is simple: just open the Bing mobile app, tap the menu in the bottom right, and select “Video Creator.” You can also type directly into the search bar with something like “Create a video of…” to jump right in. Then enter your prompt, be as descriptive as possible and hit “Create.” The app will generate a five-second video in vertical format (9:16), with horizontal support (16:9) on the way. You’ll get a notification once it’s ready to view.

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/06/Bing-Video-Creator-.png)

Image credit: **Microsoft*

You can choose between two rendering options: Standard, which is completely free, and Fast, which gives you 10 quick renders before it starts costing Microsoft Rewards points. But even “fast” isn’t instant; videos can take a few hours to generate. And while you can only queue three prompts at a time and can’t tweak the aspect ratio yet. However, the simplicity and no-cost access make it a great entry point for casual creators.

Sora’s arrival in Bing signals how serious Microsoft is about competing with Google and other players in the AI video space. While models like [Google’s Veo](https://www.techloy.com/tag/google-veo/) 3 may offer more advanced features, Microsoft is banking on accessibility and the sheer reach of Bing to win hearts.

In a crowded race toward AI-powered creativity, Microsoft just made a bold move: putting generative video in your pocket, with no subscription required.

[Microsoft Bing set to add ChatGPT to rival GoogleMicrosoft Corp is reportedly in the works to launch a version of its search engine, Bing, using the artificial intelligence behind OpenAI-launched chatbot ChatGPT, The Information reported, citing two people with direct knowledge of the plans.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-2144.png)TechloyEmmanuel Oyedeji![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1662052955098-042b46e60c2b)](https://www.techloy.com/microsoft-aims-for-ai-powered-version-of-bing/)