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# Pakistani e-commerce startup 24Seven raises $6 million in pre-series A round
- URL: https://www.techloy.com/pakistani-e-commerce-startup-24seven-raises-6-million-in-pre-series-a-round/
- Published: 2022-07-04T14:22:41.000Z
- Updated: 2022-12-08T01:51:17.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: E-commerce, pakistan

[24Seven,](https://24seven.pk/) an e-commerce and retail-focused startup based in Pakistan, has raised $6 million in its pre-Series A funding round.

- 24Seven, through Apni Dukan, uses branding and digitization to help small and medium sizes businesses (pop and mom stores) to reach more customers.
- The startup integrates small businesses into one brand experience.
- Betatron Venture Group, Newlin VC, Verity Capital, and Argo's Quest invested in the round.
- 24Seven last raised $1 million in its seed round and is now at a total raise of $7.2 million.