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# Samsung overtook Apple as the top smartphone brand in Q1 2023
- URL: https://www.techloy.com/samsung-overtakes-apple-as-the-top-smartphone-q1-2023/
- Published: 2023-05-08T15:53:38.000Z
- Updated: 2023-05-08T15:53:38.000Z
- Author: Emmanuel Oyedeji
- Tags: / Insights, Mobile

Samsung dethroned Apple as the top smartphone player in the post-holiday-season quarter, capitalizing on its mid-tier A Series and the recently launched S23 series.

These results come despite Apple delivering a strong performance in the holiday quarter that ended December 30 with sales of 70 million units driven by the iPhone 14 series.

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2023/05/Screen-Shot-2023-05-02-at-12.26.06-AM.jpeg)

But the company still managed to capture nearly half of all smartphone revenues mainly due to a minimal -2% YoY decrease in shipment – despite Samsung shipping the most units during the quarter.

Although Samsung also contributed to global revenues with its high-ASP Galaxy S23 flagships, its -19% shipment decline in the quarter set it behind Apple. Globally, Apple and Samsung remained the most profitable brands, capturing 96% of global smartphone operating profits.

Meanwhile, Chinese brands like Xiaomi, Oppo, and Vivo also marked significant declines of -22%, -10%, -16% respectively, which contributed to the overall global smartphone revenue and operating profit decline in the quarter, although not as much as global shipments.