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# CHART: Smartphone shipments in the Middle East & Africa region in Q1 2023
- URL: https://www.techloy.com/smartphone-shipments-in-the-mea-region-q1-2023/
- Published: 2023-05-11T16:15:13.000Z
- Updated: 2023-05-11T16:15:13.000Z
- Author: Acquah Nana Yeboah
- Tags: / Insights, Mobile, Middle East & Africa

Smartphone shipments in the Middle East and Africa (MEA) region experienced a decline of 11% year-on-year and 3% quarter-on-quarter in the first quarter of 2023, reaching the lowest Q1 shipment level since 2016, according to *Counterpoint*.

This was due to continued economic challenges, including high inflation rates, depreciation of local currencies, and weak consumer sentiment. As a result, smartphone original equipment manufacturers (OEMs) focused on inventory correction, channel efficiency, and cost-cutting measures.

Despite the overall negative outlook, there were positive signs of stabilization towards the end of the quarter. Many OEMs observed encouraging sell-out numbers, driven by the Ramadan and Easter sales promotions.

Apple's iPhone 14 series, particularly the higher-priced Pro and Pro Max models, gained significant popularity, while Samsung's new 5G models in the A series also performed well. Mid-range OEMs like Xiaomi, TECNO, Infinix, HMD Nokia, and realme achieved above-average market performance in their respective segments.

The *Techloy* chart below shows how the market performed in Q1 2023.

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2023/05/Middle-East---Africa-Smartphone-Shipment-Market-Share.jpg)