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# Spanish adtech startup Seedtag raises over $250 million to drive its expansion
- URL: https://www.techloy.com/spanish-adtech-startup-seedtag-raises-over-250-million-to-drive-its-expansion/
- Published: 2022-07-27T15:39:33.000Z
- Updated: 2022-12-07T23:09:09.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: adtech

[Seedtag,](https://www.seedtag.com/) an adtech startup coming out of Spain has raised over $250 million in its latest and biggest funding round since launch, in a single investment from Advent International.

- The fund will be directed at expanding the startup beyond Europe, particularly deepening its presence in the US.
- Seedtag is a contextual advertising technology startup that uses artificial intelligence to read content on a page or website to match the aims of the advertisers and also analyze ads performance.
- Founded in 2014, the startup is developing privacy-first alternatives in advertising, a solution that allows companies to serve ads on platforms without raising security and privacy concerns which are popular among cookie-based ads.
- It last raised $46 million eight years ago from Intelectium Business, Oakley Capital, All Iron Ventures, and Adara Ventures.