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# Twitter plans to revive Vine, its TikTok-like short video platform
- URL: https://www.techloy.com/twitter-vine-relaunch/
- Published: 2022-11-01T15:20:15.000Z
- Updated: 2022-11-01T17:36:17.000Z
- Author: Emmanuel Oyedeji
- Tags: / News, Twitter, / Entertainment

Twitter is currently working to rebuild and relaunch [Vine](https://vine.co/), a short video platform similar to TikTok that was acquired by the microblogging platform in 2012 for a reported $30 million, but was discontinued in 2016.

Vine, which at the time was widely accepted, allowed users to make 6-second clips as a way to capture casual moments in their lives and share them with friends. Its popularity among internet users was however short-lived, as it saw major competitive from Instagram, which introduced 15-second video clips in June 2013.

Instagram courted users and celebrities with longer videos, bumping the limit to a more flexible 60 seconds and growing into hundreds of millions of daily users, making marketers’ interest in Vine to drop significantly. 

On Sunday, Twitter owner Elon Musk tweeted a poll which garnered up to 4.9 million responses, [signaling his interest in bringing back Vine](https://twitter.com/techloy/status/1586940189544423425), with 70% of people giving a positive response.

If it relaunches, Vine will be competing with other short-form video platforms such as TikTok, YouTube Shorts, and Instagram which are now more established in the game – and would need to focus on paying creators or perhaps developing an ad revenue share to encourage a massive adoption of the app.

Musk continues to make radical changes to the operations of his newly acquired social media platform while [making heavy demands on Twitter employees](https://www.techloy.com/twitter-plans-to-charge-users-for-blue-tick-verification/) to work around the clock to bring his ideas to life.

*Additional reporting by Loy Okezie; Editing by Loy Okezie*