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# UAE-based B2B marketplace Produze raises $2.6 million to digitize agri value chain
- URL: https://www.techloy.com/uae-based-b2b-marketplace-produze-raises-2-6-million-to-digitize-agri-value-chain/
- Published: 2022-08-10T14:15:55.000Z
- Updated: 2022-12-07T21:11:38.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: Agritech, Logistics, Tech in UAE

[Produze,](https://produze.com/) a UAE-based B2B marketplace that is digitizing and simplifying the agricultural value chain has raised $2.6 million in a seed funding round led by Accel with participation from others. 

- Produze enables retailers to procure directly from source country agri producer to deliver to their stores, in a process that gives a quality guarantee, competitive pricing, complete fulfilment and on-time delivery.
- The startup aims to serve produce categories in multiple countries including the Middle East, North America, and Europe, serving a market worth $143 billion.
- Accel invested in the round to improve access to fresh farm produce for customers at affordable prices.
- All in Capital, Sammunati, Fashinza, Drip Capital, CityMall, Stellapps, DhanHQ, and others participated in the fundraise.