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# VC agency Mustard launches £4 million Africa-focused investment
- URL: https://www.techloy.com/vc-agency-mustard-launches-africa-focused-investment/
- Published: 2022-05-25T09:23:07.000Z
- Updated: 2022-12-08T00:49:39.000Z
- Author: Oluwajuwonlo Afolabi
- Tags: / Money, Tech Africa

[Mustard,](https://pitchbook.com/profiles/investor/267596-65#overview) a venture agency based in London has launched a £4 million investment focusing on building narrative-driven technology ventures from the early stages in Africa.

- The funds will be used to build out ventures from Africa with the potential to go global in outputs.
- The agency will support visionary venture ideas and develop engineering, design, storytelling and technology expertise for companies.
- It will also provide its investors with 5-year VC-type returns as opposed to the usual 10-year returns from African VC firms.
- Mustard's team of experts includes the founder, Ndubuisi Kejeh, the former CEO of Tony Elumelu Foundation, Parminder Vir, MD of Mpesa at Vodacom, Chris Williamson, Eunice Chou, and Dudu Sarr.