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# Yet another price increase for X's Premium+ plan with the launch of Grok 3
- URL: https://www.techloy.com/yet-another-price-increase-for-xs-premium-plan-with-the-launch-of-grok-3/
- Published: 2025-02-19T16:17:26.000Z
- Updated: 2025-02-19T16:17:26.000Z
- Description: Now, only Premium+ subscribers can get access to some Grok 3 features — but, is it worth it?
- Author: Kelechi Edeh
- Tags: / Consumer Tech, Grok AI, / Artificial Intelligence

It appears that it would now cost more to use the "smartest AI on Earth." Hours after launching [Grok 3](https://www.techloy.com/grok-3-is-here-to-take-on-openai-and-deepseek/), X’s Premium+ plan jumped from $22 per month to nearly $50 (or $350 annually), marking the second price hike in just two months. 

That means if you’re subscribed, you’re now paying more than double for features you were already using—plus a bit of AI on the side.

The timing isn't exactly a coincidence. Elon Musk’s [xAI](https://www.techloy.com/tag/xai/) just rolled out Grok 3, claiming it’s smarter than [OpenAI’s GPT-4o](https://www.techloy.com/tag/openai/), [DeepSeek](https://www.techloy.com/tag/deepseek/), and [Google Gemini](https://www.techloy.com/tag/google-gemini/). But the kicker is Premium+ subscribers only get access to select Grok 3 features, like “DeepSearch” and “Reasoning.” If you want the full AI experience—including the “Big Brain” mode for advanced reasoning—you’ll need to shell out a separate $30/month subscription for SuperGrok.

[Grok 3 is here to take on OpenAI and DeepSeekIf Grok 2 was still learning, Grok 3 is now “college-ready,” as Musk put it.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-851.png)TechloyKelechi Edeh![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/grok-3-ai-model-announced-by-elon-musk.webp)](https://www.techloy.com/grok-3-is-here-to-take-on-openai-and-deepseek/)

But that’s not the only thing raising eyebrows. X’s pricing pages can’t seem to agree on the actual cost. While the official support page lists Premium+ at $50/month, the sign-up page shows $48.40, and some users report seeing $40 per month at the checkout page. The confusion also extends to annual pricing, with some reports putting it anywhere between $350 and $477.95.

![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/2025/02/IMG_4319.webp)

Image Credit: **TechCrunch*

Meanwhile, the price hikes aren’t just hitting the U.S. In the U.K. and India, users have also seen their Premium+ costs quietly increased, even though X’s support documents don’t reflect the change.

Musk has been vocal about monetizing AI access, and this move suggests X is doubling down on turning [Grok](https://www.techloy.com/tag/grok/) into a key revenue driver—at a time when social media users aren’t exactly thrilled about paying for what used to be free.

With Grok 3 features rolling out today for Premium+ users in the U.S., the question now is: Is it worth the price, or is X just seeing how far it can push the limits before users push back?

[X Raises Premium+ Prices by up to 37%The company aims to make the tier completely ad-free.![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/icon/techloy-avatar-1-852.png)TechloyLouis Eriakha![](https://storage.ghost.io/c/c1/a6/c1a6d111-d951-41ad-a392-c1e841210b93/content/images/thumbnail/photo-1586837163508-3cd3aae3bb4c-3.jpeg)](https://www.techloy.com/x-raises-premium-prices-by-up-to-37-percent/)