Smartphone shipments across Africa declined year on year (YoY) in the first quarter of 2022, marking the third straight quarter of negative growth, according to data from International Data Corporation (IDC).
The report showed that smartphone vendors shipped a total of 19.7 million smartphones across Africa in Q1 2022, down 15.7% YoY, due to the ongoing supply and logistical challenges, the rising costs of components, and the recent lockdowns in China.
Chinese-owned Transsion brands (Tecno, Itel, and Infinix) led the way with a combined 42.7% unit share, its lowest since Q2 2020. Samsung placed second with a 26.8% share, while Xiaomi (6.6%), OPPO (5.4%), and HMD (3.7%) rounded out the top five.
Egypt, which accounts for nearly 10.5% of the African smartphone market, saw the biggest declines, with smartphone shipments down 43.2% YoY in Q1 2022 as the government moved to introduce new import regulations on all goods and a new 10% customs on mobile phones.
The Nigerian smartphone market was down 19.6%, while South Africa and Kenya were the only markets to post YoY growth in Q1 2022, with shipments up 3.7% and 4.5%, respectively.
In the feature phone space, shipments were down 26.6% to 21.9 million units as vendors are transitioning away from these devices toward entry-level smartphones, according to IDC.
Transsion brands (Tecno and Itel) also dominated the feature phone landscape with a combined share of 67.6%, while Nokia placed third with a 12.6% share.