A fictional British schoolgirl created for an education project has unexpectedly become a viral figure online. Amelia, known for her purple hair and goth style, now appears in thousands of AI-generated videos across social media. What began as a classroom tool has turned into a global internet meme tied to politics, culture, and even cryptocurrency.

Many clips circulating on X and Facebook place Amelia in familiar British settings such as pubs, London streets, or the House of Commons. In these videos, she repeats nationalist slogans, criticizes immigration, and references British history.

Some posts present exaggerated scenes of patriotism mixed with humor. Others include anime-style edits, fictional crossovers, and realistic animations created using AI Avatars. The ease of generating these videos helped the character spread quickly.

Key Takeaways

A fictional British schoolgirl character, Amelia, created for an educational video game has unexpectedly gone viral as a meme, leading to political content and the creation of a cryptocurrency.

  • Amelia, an educational character from a UK government-funded game, became a viral meme due to AI-generated videos on social media.
  • The meme has been used to spread political messages and has even led to the creation of an Amelia-themed cryptocurrency.
  • The situation raises concerns about the control of digital characters once they enter the internet and the rapid spread of AI-generated content.

Amelia before the memes

Amelia originally appeared in Pathways: Navigating Gaming, the Internet & Extremism, a video game funded by the UK Home Office. Political-literacy organization Shout Out UK developed the project for teenagers aged 13 to 18. The game was designed to help students recognize misinformation and understand how online radicalization works.

Players follow a student named Charlie, who meets Amelia as she shares anti-migrant ideas and encourages participation in protests. Teachers were meant to use the game alongside classroom discussions about online safety. But what happens when an educational character leaves the classroom and enters social media?

Public attention grew in January 2026 after media coverage questioned the game's purpose. Soon after, online communities began remixing Amelia into meme content.

According to disinformation-monitoring firm Peryton Intelligence, posts about the character jumped from a few hundred per day to more than 10,000 daily within one week. The meme quickly spread beyond the United Kingdom and reached international audiences.

Monetising the Amelia meme

The trend soon moved into finance. An Amelia-themed cryptocurrency token appeared online, promoted by influencers hoping to profit from the meme's popularity. Matteo Bergamini, CEO of Shout Out UK, called the situation "the monetisation of hate." Reports suggested coordinated efforts in online groups to boost the token's value.

This story raises difficult questions about AI-generated media. Can educational projects control how digital characters are used once they reach the internet? Experts say synthetic content can spread faster than fact-checking, especially when viewers cannot easily tell what is real.