Amazon Music rolls out Weekly Vibe playlist to take on Spotify

If like most people you get stuck playing the same handful of songs until they feel stale, Amazon Music thinks it has the cure for that.

Called Weekly Vibe, this new AI powered feature is supposed to help create a personalized playlist for you every Monday. It works by studying your recent listening history, picking up on your moods and preferences, and then delivering a fresh mix that blends songs you already love with new tracks you might want to discover.

Amazon says the feature will roll out starting this week and the playlists created will live inside the “Made for You” section of the Amazon Music app, on both iOS and Android. They’re also available to everyone—free listeners, Prime subscribers, and Amazon Music Unlimited customers alike. That wide availability suggests Amazon is betting big on Weekly Vibe becoming a ritual for casual and heavy streamers alike.

But why now?

Amazon has been steadily adding AI tools to its music service, from Maestro, its playlist generator that responds to moods and emojis, to AI-assisted search.

Weekly Vibe, though, might be the clearest sign yet that Amazon wants to compete head-on with Spotify, which has turned its Discover Weekly and more recently its AI DJ into cultural staples.Spotify says personalized playlists like Discover Weekly now account for nearly a third of listening time on the platform.

Apple Music, meanwhile, has taken a more traditional route, leaning heavily on human curation and algorithmic suggestions but without the same AI-forward branding.

In other words, Weekly Vibe is Amazon’s way of saying: we’re in the personalization game too, and we’re bringing it to everyone, not just premium users.

Whether it will catch on at the same cultural level as Spotify’s AI DJ is the big question. But if Amazon can convince listeners to treat Mondays as the day their playlists reset, Weekly Vibe could carve out a habit that keeps people coming back week after week.

For now, it’s a U.S.-only rollout, but given how streaming trends often spread, it’s easy to imagine Weekly Vibe expanding to other regions once Amazon sees how much traction it gets stateside. Until then, Monday mornings just got a little less predictable, and maybe a little more exciting.

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TechloyEmmanuel Oyedeji