Amazon reportedly set to launch an AI agent marketplace with Anthropic
With AI agents on the rise, Amazon may soon offer a marketplace where startups like Anthropic can sell their tools directly to AWS users.
Ever since Prime Day last year, Amazon has been leaning heavily into the use of AI across its operations. It’s rolled out AI shopping guides to help users better navigate its site and even tested AI agents that assist shoppers on third-party platforms. And now, as expected from the biggest online store in the world, reports claim Amazon has decided to host a marketplace—not for physical goods this time, but for AI agents.
According to TechCrunch, the announcement is set to be made today at the AWS Summit in New York. The idea is to have a dedicated agent marketplace built into Amazon Web Services (AWS) where startups can sell their autonomous AI agents directly to businesses. These agents—think digital assistants that don’t just chat, but can book meetings, write code, or automate workflows—are gaining traction fast. But with most companies building and offering them in isolation, discovery and adoption are still limited. That’s the problem Amazon wants to solve.
Emmanuel Oyedeji
The new AWS marketplace will serve as a one-stop shop where enterprises can browse, test, and deploy these agents based on specific needs. For startups, it’s a plug-and-play storefront where they can charge for access through subscriptions or usage fees. AWS will reportedly take a small cut from these transactions, but the real value lies in scale: instant access to AWS’s massive cloud infrastructure and customer base.
One of the biggest names on board is Anthropic, the AI company behind Claude and a major player in the agent space. With about $8 billion in backing from Amazon and recent reports showing it crossed $4 billion in annualized revenue, Anthropic is both a vendor and a poster child for what this marketplace aims to enable. Its Claude-powered agents and API tools are expected to be a core part of the launch lineup.
Emmanuel Oyedeji
The timing couldn’t be better. According to Statista, the global AI market is projected to hit $244 billion in 2025 and grow to over $1 trillion by 2031. If Amazon positions itself as the go-to platform for AI agent transactions, much like it did with e-commerce, it stands to claim a massive slice of that pie.
While Google, Microsoft, and Salesforce have rolled out similar marketplaces in recent months, AWS is betting that its cloud dominance and developer reach will help it go from just building AI tools to becoming the place everyone goes to get them.
