Apple Has Turned to Google’s Gemini to Finally Fix Siri
Is every iPhone going to be powered by Gemini now?
Apple Intelligence was supposed to be the company’s big AI moment, the one that would finally catch it up to rivals who’ve been weaving generative AI into their products for years now. Instead, it has turned into a letdown.
What was marketed as a polished, Apple-style entry into the AI race arrived late, underpowered, and with more promises than actual delivery. For a company that thrives on setting trends, Apple suddenly feels like it’s scrambling to follow them.
That scramble has now led Apple to knock on some unexpected doors. Earlier reports say the company has approached OpenAI and Anthropic in recent months, weighing whether ChatGPT or Claude could give Siri the upgrade it desperately needs.
But the most surprising twist came this week: Apple is reportedly in early talks with none other than Google. The same Google that competes with it in smartphones, operating systems, app stores, and just about everything else.
Ogbonda Chivumnovu
According to Bloomberg, Apple has asked Google to develop a special version of its Gemini AI model to power a redesigned Siri that could roll out as soon as next year. The revamp could finally bring the kind of contextual, multi-step assistance Apple has been teasing for years but never quite managed to ship. For Google, the move would be a huge win, placing Gemini directly inside hundreds of millions of iPhones and giving it reach far beyond Android devices.
Investors certainly noticed. Alphabet shares jumped nearly 4% after the news broke, while Apple’s stock also saw a lift. The market clearly sees potential in a collaboration that could shake up the balance of AI on mobile devices. But for Apple, the interest isn’t just about optics; it’s about survival in a space where Siri has fallen embarrassingly behind Alexa and Google Assistant in handling complex requests or integrating with third-party apps.
If the deal goes through, it could mark a turning point. For Apple users, a Gemini-powered Siri might finally deliver the AI experience that’s felt overdue. For Google, it would mean cementing Gemini as the default AI engine for millions who may never touch a Pixel or even an Android. And for Apple itself, it’s an admission that sometimes even the biggest players can’t win the AI race alone.
Oyinebiladou Omemu
