EA confirms it won't be increasing the price of its games, including Battlefield 6
Because for many gamers, a $70 price tag seems high when compared to the not-so-distant days of $60 launch prices.
I’ve seen rumours tossing around $80 price tags for upcoming AAA games, especially after Nintendo priced Mario Kart World at $80. So when word leaked out that Battlefield 6 might follow suit, I braced myself.
Thankfully, EA stepped in with a firm “not planned yet.” In its Q1 earnings call, EA CEO Andrew Wilson addressed the speculation head-on. He stated plainly that the company is not planning to raise its base game price to $80.
He emphasised that EA already uses a broad pricing structure, ranging from free-to-play titles to deluxe editions, and aims to offer maximum value without abrupt shifts. That suggests Battlefield 6 should stick to a standard $69.99 price tag on console and around $60 on PC.
This comes while leaks still hint that the game will retail for €79.99 on consoles and €70 on PC in Europe, translating roughly to $80 and $70, respectively. A digital-only Phantom Edition is reportedly set at €109.99 ($110).
Nonetheless, EA's position aligns with other major publishers. Microsoft scaled back on a potential $80 price for The Outer Worlds 2 after early pushback. 2K and Gearbox also stuck with $70 for Borderlands 4 despite earlier buzz of a higher price point.
Against this backdrop, EA’s decision to stick with the $70 price point is a welcome break from what was expected to be the new norm. For many gamers, even $70 feels high compared to the not-so-distant days of $60 launch prices.
But with Battlefield 6 being one of EA’s most important releases, the company seems to recognise the benefit of avoiding the backlash associated with pricier games. This may be EA’s way of preserving goodwill with its community ahead of the shooter’s fall 2025 release.
However, EA’s $70 stance isn’t necessarily a blanket commitment. If future heavyweights like GTA 6 or major Call of Duty titles embrace an $80 launch, EA might reevaluate its own pricing strategy to stay aligned with market trends.
Oluwaseun Bamisile
