How Much the World Really Spends During the Black Friday & Cyber Week Sales
Electronics, toys, beauty, and apparel are among the deepest-discounted categories driving BFCM week sales.
• Black Friday and Cyber Monday together generated more than $314 million in global online sales in 2024.
• Mobile devices accounted for over 70% of all Cyber Week global orders.
• More than 80% of consumers intended to participate in Black Friday and Cyber Monday sales despite a backdrop of economic caution.
• The Cyber Five period is forecasted to rise between 7 and 9%, reaching $340 billion worldwide in 2025.
Black Friday and Cyber Monday have grown far beyond their American roots into a worldwide retail force that now signals the true start of the global festive shopping season. A multi-billion-dollar phenomenon observed in over 129 countries.
In a world grappling with persistent inflation and economic caution, these five days, known as the Cyber Five, represent a pivotal moment when consumer desire for value meets retailer necessity for profit, and they have proven highly profitable.
According to Salesforce’s Cyber Week report, Black Friday alone generated $74.4 billion in global online sales in 2024, while Cyber Monday reached $49.7 billion globally in 2024, driving total global Cyber Week sales to a record $314.9 billion in 2024. The U.S. segment of this was substantial, recording $76 billion in total online sales for Cyber Week (per Salesforce 2024), including a record Black Friday U.S. online sales figure of $10.8 billion according to Adobe Analytics 2024.
This scale is remarkable when viewed against the backdrop of economic caution. Consumers, driven by economic concerns like persistent inflation and the rising cost of living, are demonstrating strategic necessity over impulse. According to a Deloitte survey released in 2025, the average American shopper planned to spend $622 during the Black Friday–Cyber Monday (BFCM) stretch, a decline of about 4% from the previous year.
However, Deloitte also found that 82% of shoppers still intended to participate in the shopping week, showing that despite tighter budgets, the appeal of deals remains strong.
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