How to schedule Instagram posts with Metricool

Information comes in different forms in the age of the internet. Blog posts, institutional websites, YouTube videos, and social networks. But, even a simple blog post can be transformed into a summarized, friendly video. This is the power of social networks like Instagram, where you can learn new things, revisit information, and, most of all, share your unique perspective with the world.

Anyone can have an Instagram account, but not many have the social media strategy in mind to grow it. With automated tools like Metricool, you will have part of that effort taken care of. We will show you how you can directly insert content at a specific time, even if you don’t have your app open at that time, so you can have peace of mind and can make your content days in advance. Knowing how to schedule Instagram posts is an important part of the process, paving the way for a less effortful way to do this automatically.

How to post with Metricool – the easy method

First, register with Metricool. You just need to use your email and create a password. Then, answer a few simple questions after the account is activated, so the site can give you a better experience. Then, if you run more than one brand (if you work with clients), you can, in the upper left corner, create the brands. Each brand can have different associated accounts, not only for Instagram but for other social media platforms also.

If you’re a solo entrepreneur, just go ahead and connect the social networks you want.

The Planning menu is the one you’re going to next. You can see the scheduled posts for the next days (as well as weekly and monthly views), and the Create post button is where you start your first post. There, you can select the account you want to post to, and then the type of posts like Reels or Story.

Now, just choose the date and time based on your preference, and post!

The big question: what’s the best time to post on Instagram?

Instagram has a unique way of connecting things that you like. When scrolling over reels, you can see information that is some days or even weeks old, depending on the algorithm. But, for the main page, which has the recent stories and reels, the best time to publish is near dinnertime in your time zone.

This is not a mandatory recommendation and can be adjusted based on your specific audience, rather a general guideline.

But, after using Metricool, you will get a very specific idea on when to post. And here’s why: Metricool allows you to see in the Planning menu the best time for posting, displaying a darker color for each social network on the time slot that is best for posting. For example, for Instagram it will be pink, Facebook will be blue, and so on.
Having the right hour to post will likely make your viewers engage more with you, increasing your community and content growth.

But remember, consistency is king. Keep posting even if you don’t get many views, because just one viral video can clearly change the way your account gets new followers.

Other perks of Metricool

The Analytics tab is a powerful tool. You can use it to monitor your community growth, and demographics.

But the Inbox is a game changer. You can respond to comments, direct messages, and much more not only on Instagram but in other social networks too. It allows you to engage directly with your fan base or community without even opening the Instagram app, wrapping everything in a UX-friendly design that you can use in your mobile app or desktop.

After all that, you can clearly see that you can leave planning, analyzing, and optimizing a social media strategy to Metricool, a unique and user-friendly tool that makes you grow your social media presence across multiple networks.