How to Write a Digital Marketing Resume That Gets Noticed
From what to include and how to structure it, learn how to write a digital marketing CV that actually gets attention.
Writing a resume takes a good deal of planning and structure, especially if you want it to grab attention, and while those in digital marketing or eCommerce roles often know how to promote a brand or sell a product, applying those same skills to their own resume can be tricky. You know how to get attention online, but when it comes to your career, standing out to a recruiter can feel like a different game.
To show you what I mean, I had a friend who’s great at creating content, always showing up on camera, running ads, and building engagement for clients. But when it came to writing her own resume, it was more of a struggle. And while you can always pay professionals to write it, like she did, knowing how to do it yourself is a good way to understand what really makes your skills stand out.
So in this guide, we’ll break down how to write a digital marketing resume that actually gets noticed, from what to include and how to structure it, to examples you can use for inspiration.
David Adubiina
What Makes a Good Digital Marketing Resume
A good digital marketing resume does one thing well, and that is, it shows results. Recruiters want to see proof that you can drive growth, manage campaigns, or improve conversions, not just that you’ve “handled social media” or “worked with Google Ads.”
That means going beyond listing tools and job titles. Talk about the numbers, the engagement you grew, the ROI you delivered, and the campaigns that performed better than expected. Those details help hiring managers picture the kind of impact you can make on their team.
It also helps to show versatility. Digital marketing covers a lot of ground in SEO, paid ads, content strategy, analytics, and being able to connect those dots in your experience shows you understand the bigger picture.
If you’ve worked in B2B digital marketing, highlight metrics that show how you improved lead quality or shortened the sales cycle. Recruiters in this area often look for candidates who understand long-term nurturing and data-driven decision-making between business clients.
How to Structure Your Digital Marketing Resume
Now that you know what makes a good resume, you want to learn how to build one. A clean, well-organized structure makes it easier for recruiters to find what matters: your results, your skills, and your experience.
Normally, a good digital marketing resume should include:
- Contact information
- A short professional summary
- Detailed but not too wordy Work experience
- List of Skills
- Education and certifications
Contact Information
When writing your resume, you want to begin with your name in big, bold, clear text, followed by your contact details. This should include your phone number, email address, city, and state, and a link to your LinkedIn profile if you have one. For digital marketing roles, it also helps to include a link to your portfolio so recruiters can see your work in action.
Make sure the information you add is current and correct. Nothing pains more than realizing you missed out on an opportunity because your contact details were wrong or outdated. Double-check everything before proceeding with your resume.
Professional Summary
Your professional summary is the short intro that tells recruiters who you are, what you do, and the kind of value you bring. Think of it as the part that convinces them to keep reading. Here, you want to keep it short in two to three sentences that highlight your main skills, experience, and results.
Avoid generic phrases like “hardworking” or “team player.” Instead, focus on what makes you stand out — maybe it’s the number of campaigns you’ve managed, the growth you’ve driven, or the tools you’re skilled in.
For example, you could write something like:
Digital Marketing Specialist with over 3 years of experience helping eCommerce brands grow through social media campaigns and paid ads. Skilled in Google Ads, Meta Ads, and SEO, with a proven record of increasing website traffic and conversions.
If you’re just starting out, you can keep it simple but still specific. For example:
Entry-level digital marketer with hands-on experience creating content and managing small ad campaigns. Passionate about using data and creativity to build stronger online engagement.
The main idea here is to show a quick snapshot of what you do and how you can bring results.
Work Experience
Most times, it’s not about listing your past jobs, but showing the results you achieved in each one. Recruiters want to see the impact of your work, so try to include real numbers or examples wherever you can.
Start with your most recent role and work your way backward. Under each position, briefly describe what you did, how you did it, and what came out of it. Avoid turning it into a list of duties. Instead, focus on outcomes — growth in engagement, increase in sales, reduction in ad spend, or any metrics that show results.
For example:
Digital Marketing Associate | XYZ Agency
June 2022 – Present
Managed and optimized ad campaigns across Meta and Google Ads, reaching over 1.2 million impressions and reducing cost per click by 20%. Collaborated with designers and content creators to develop campaign materials that aligned with client goals. Improved landing page conversions by 30% through A/B testing and performance tracking.
If you don’t have much professional experience yet, include freelance projects, internships, or personal campaigns you’ve worked on. What matters most is showing that you’ve applied your skills in real situations and learned from them.
Skills
A good way to write this section is to group your skills naturally into two parts: the technical side (the tools and platforms you use) and the strategic side (what you can do with them). That makes it easier to read and gives a fuller picture of your abilities.
For example, you could write something like this:
Strategic Skills: SEO, Content Strategy, Social Media Management, Campaign Planning, Performance Marketing, Email Marketing
Technical Skills: Google Ads, Meta Ads Manager, Google Analytics, SEMrush, HubSpot, Mailchimp, Canva.
If you’re still building your experience, that’s fine — include the tools you’ve worked with in personal projects or internships. What matters most is showing that you understand the basics and are willing to learn more.
Education and Certifications
You don’t want to make this section a biography; rather, you want to keep it neat and relevant.
Start with your most recent or highest qualification. If your degree isn’t directly related to marketing, that’s okay. What matters more is showing that you’ve taken steps to build your skills through courses or certifications.
For example, you could write:
B.Sc. in Business Administration — University of Lagos (2019)
Certifications: Google Ads Search Certification, HubSpot Content Marketing Certification
You can also include online courses or workshops you’ve taken, no matter how short. It’s a good way to show that you’re proactive about learning and staying current in the field.
David Adubiina
Conclusion
Before you add the finishing touches to your resume, take a few minutes to review everything. Check for typos, make sure your contact details are correct, and see if your achievements are clear and specific. If you can, have someone else look at it, too. A fresh pair of eyes always helps.
Most importantly, tailor your resume for each role. Every company looks for something slightly different, so tweak your summary, reorder your skills, or emphasize results that fit the job description. It might take a bit more time, but that’s often the difference between being seen and being skipped.
