INFOGRAPHIC: LATAM's Top Weekly Startup Funding—Week 34, 2025

Latin American startups raised over $12 million this week across real estate, open finance, marketing AI, financial inclusion, and social commerce automation. From digitizing billion-dollar property transactions to converting Instagram followers into paying customers, founders are building platforms with scale and infrastructure at their core.

Brazilian payments infrastructure startup Initiator secured $5.8 million in a round led by Valor Capital, with participation from Big Bets, Alter, Actyus, and Norte Ventures. Founded in 2021, Initiator provides the backbone for businesses to offer Pix via Biometrics, Pix Automatic, and Pix Smart, holding both Payment Institution and Payment Initiator licenses. Already working with iFood, Stone, and Nomad, the company claims a 60% market share in Pix Automatic and 50% in Pix Biometrics. The funds can help to scale technology, grow headcount, and strengthen prudential capital as new Pix features such as installments roll out across Brazil.

Real estate digitization platform Pipeimob raised a $2.7 million seed round, led by Headline, to expand into rental management and grow its fintech vertical. Founded by former ZAP Imóveis CEO Roberto Nascimento, Renato Rodrigues, and Danilo Herrero, Pipeimob integrates transactional management with financial services for real estate agencies, offering tools such as electronic signatures, automated billing, digital accounts, and commission advances. In 2024, the platform processed R$16 billion (~$2.9 billion) in property sales value and R$880 million in commissions. With more than 57,000 certificates issued and nearly 1,000 registrations processed in July alone, Pipeimob plans to scale leasing solutions in response to client demand.

Marketing technology startup AlphaGo closed a $2 million pre-seed round led by holding company Black Mamba to launch its AI-driven SaaS platform for corporate marketing. Built with the expertise of advertising veteran Marcelo Passos, AlphaGo combines big data management, consulting, and on-demand creative production into a single solution for business leaders and marketing teams. With backing from Black Mamba, the startup will test its tools within portfolio companies, accelerating real-world adoption and refining its offering to meet demand for efficiency and personalization in campaign execution.

Brazilian social commerce automation startup Gaio closed an angel round at a valuation of $1.6 million, with participation from Link Ventures and multiple founders with prior exits. Founded by Bernardo Rodela, Marcos Varotti, and Tiago Salles, Gaio uses AI to help Instagram creators and brands identify their most engaged followers, manage large volumes of interactions through a smart inbox, and run automated sales campaigns through messaging. The 11-person team is strengthening its product with the new capital, with adoption already proving strongest for accounts exceeding 100,000 followers.

And finally, Mexican fintech Aviva received a $1.5 million venture debt investment from IDB Lab, marking the development bank’s first such operation in Latin America. Founded in 2022, Aviva operates AI-powered kiosks that provide paperless microloans of up to $1,000 in underserved Mexican cities. Its “phygital” model uses computer vision, natural-language processing, and machine learning to turn customer conversations into actionable data for credit scoring, reducing reliance on traditional documents. With plans to expand from 70 to 150 kiosks by year-end, the company aims to reach a market of 70 million people. To date, Aviva has raised over $16 million in equity.