Letterboxd rolls out Video Store so you can rent films directly on the platform
The new rental feature closes the gap between discovery and viewing, giving hard-to-find festival titles a real path to reach audiences.
Many great festival films never reach mainstream streaming services, so people build long watchlists filled with titles they can’t actually watch. Now, Letterboxd wants to close that gap with a new Video Store.
When a film shows up on your feed, you can rent it directly inside Letterboxd and play it on your device. It turns the platform from a place of discovery into a place where you can finally watch the films you care about. Letterboxd first teased a rental feature at Cannes this year as a way to give festival films and restorations a fair shot.
In a company Journal post, it confirmed the Video Store will open on December 10, 2025, with two themed “shelves.” The first shelf, Unreleased Gems, will offer four films from festivals and prize circuits for a limited window from December 10, 2025, through January 9, 2026. It includes films like It Ends (SXSW 2025), Sore: A Wife From the Future (Indonesian Film Festival nominee), Kennedy (a Hindi crime thriller that played at Cannes), and The Mysterious Gaze of the Flamingo (Un Certain Regard prize winner at Cannes 2025).
Emmanuel Umahi
The second shelf, Lost and Found, highlights restored and lesser-known films with top community ratings. These selections will be exclusive or limited on the platform during their shelf window.
Letterboxd will also let you watch rented films on the web, iOS, Android, Apple TV, and Android TV, with streaming support through Chromecast and AirPlay. Some films will stay up longer, while others will be strictly limited, mirroring a festival-style release calendar. Rental prices and region availability vary by title.
The company already excels at helping people discover films they love and talk about them. Now, with rentals built in, the platform closes the loop from discovery to viewing. For film fans, that means fewer tabs and fewer dead ends, and a real chance to see festival titles that might otherwise disappear for years. For filmmakers, curated rental windows offer a new route to reach audiences and earn meaningful revenue.
Overall, Letterboxd seems to be taking a simple but powerful step: turning watchlists into actual viewing options and bringing hidden films to people outside the festival circuit. If the first round of rentals performs well, the Video Store could become the place where small films finally find an audience while the excitement is still alive. At launch, Letterboxd will operate in 23 countries.
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