VIDEO: What is Privacy-Enhancing Technologies (PETs)

What if every link you click, every place you go, and every person you message is being tracked and sold? It is. Most of today’s online activity leaves behind a digital trail that companies, advertisers, and even data brokers are eager to scoop up.

That’s where Privacy-Enhancing Technologies, or PETs, come in. These are tools and methods, ranging from encryption and anonymisation to secure data-sharing frameworks, designed to help you protect sensitive information, limit who can access your data, and still make use of digital services without giving up your privacy.

In short, PETs are about tipping the balance of power back in your favour. In this video guide, we’ll break down what PETs are, why they matter, and how they’re changing the way we think about digital privacy.