Vivo has just launched its new V70 series in India, introducing the Vivo V70 and the Vivo V70 Elite into the country’s increasingly crowded mid-range market. At a time when brands are blurring the line between upper mid-range and entry-level flagship devices, the V70 lineup is an attempt to stay competitive by leaning into camera hardware, battery life, and a more polished design rather than chasing raw performance numbers.
The standard Vivo V70 sits at the centre of this strategy. It features a 6.59-inch 1.5K OLED display with a 120Hz refresh rate and slim bezels, giving it a look that’s closer to what you’d expect from a flagship device. Under the hood, it runs on Qualcomm’s Snapdragon 7 Gen 4 chip, paired with LPDDR5X RAM and UFS 4.1 storage.
That combination suggests this isn’t built to top benchmark charts, but it should comfortably handle daily multitasking, social media, light gaming, and even some content editing without much friction. Vivo is also including a large 6,500mAh battery with 90W wired charging, which, on paper, should make this one of the longest-lasting devices in its class.
Where the V70 tries to stand out most, though, is in imaging. Vivo continues its partnership with Zeiss, equipping the phone with a 50MP main camera using a relatively large 1.6-centimetre sensor and optical image stabilisation. There’s also a dedicated periscope-style telephoto camera aimed at improving zoom shots, alongside a 50MP Night Telephoto camera and a 50MP selfie camera.
In a market where many phones at this price point either skip the telephoto lens or downgrade the selfie camera, Vivo appears to be betting that camera versatility will resonate more with buyers than having a flagship-tier processor.
The V70 Elite builds on this formula but pushes further into premium pricing. While the company hasn’t heavily differentiated the two models in public-facing specs, the Elite variant is positioned with higher memory configurations and a more “top-end” appeal.
In India, the Vivo V70 starts at ₹45,999 ($504) for the 8GB + 256GB variant, while the V70 Elite begins at ₹51,999 ($570) for 8GB + 256GB, going up to ₹61,999 ($680) for the 12GB + 512GB option. That pricing places the series directly against devices from OnePlus, Samsung’s Galaxy A lineup, and even discounted flagship phones, making this a highly competitive segment.
Vivo is also leaning into durability and software support to round things out. The phones come with IP68 and IP69 ratings for dust and water resistance, a vapor chamber cooling system for sustained performance, and OriginOS 6 with several AI-driven features like live transcription, AI writing tools, and smart search.
On top of that, Vivo is promising four generations of OS updates and six years of security patches, which is increasingly important as buyers expect longer device lifespans.
Taken together, the V70 series doesn’t try to reinvent what a mid-range phone can be. By focusing on a strong camera setup, a large battery, fast charging, and a more premium build, Vivo is positioning the V70 and V70 Elite as devices for users who want a near-flagship experience without fully stepping into flagship pricing.
