What to Expect at Made By Google 2025 and How to Watch It
Just weeks before the iPhone 17 reveal, Google clearly wants its flagship to have the spotlight first.
Every August, Google likes to throw its own little tech party, part phone launch, part AI showcase, part “Hey, remember us?” usually in the middle of Apple’s iPhone season.
But this year, the Pixel 10 arrives with more than just a fresh coat of paint. The Made by Google 2025 event kicks off on August 20, just weeks before the iPhone 17 reveal, and the timing is no accident. You can agree that Google clearly wants its flagship to have the spotlight first and maybe even steal some of Apple’s thunder.
The tech giant has already teased the Pixel 10 in official promos, flashing that now-familiar rounded camera bar while keeping most of the details close to the chest. Of course, the internet doesn’t do “patience,” and leaks have filled in plenty of blanks.
A New Look, Cameras and Release Date for the Pixel Line
The first three members of the Pixel 10 family, the base model, the Pro, and the Pro XL, are set to be unveiled alongside the Fold model on August 20. The design? Familiar but refined, keeping the rounded camera bar from last year.
According to a leak from tech journalist and leaker Evan Blass, the entry-level Pixel 10 is getting a 10.8MP telephoto lens, joining a 48MP wide-angle and 13MP ultrawide. That’s a big deal, putting it closer in competition with Samsung’s Galaxy S25, which also offers telephoto zoom on its entry model.
Meanwhile, the Pro models are sticking to their premium triple setup, 50MP wide, 48MP ultrawide, and 48MP telephoto, for sharper, more versatile shots. Color options have also leaked; the Pixel 10 comes in Obsidian, Indigo, Frost, and Lemonade, while the Pro models swap in Porcelain, Moonstone, and Jade.
Qi2 Magnetic Charging
This year’s Pixel might also embrace magnets, not for fridge notes, but for Qi2 wireless charging. If true, the Pixel 10 would join the small club of Android phones that natively support magnetic accessories like MagSafe chargers, wallets, and mounts.
Leaked images even show a Pixel 10 with a magnetic charger attached. Google may brand its version “PixelSnap,” making it easier to swap accessories between Pixel and iPhone users.
Google’s Tensor G5 Chip
Under the hood, we’re expecting the new Tensor G5 chip, reportedly built on TSMC’s 3nm process. Early benchmarks hint it could lag slightly behind Qualcomm’s Snapdragon 8 Elite found in the Galaxy S25, but Google’s focus has never been raw speed. Instead, Tensor chips are tuned for AI features and camera performance, the things Pixel phones are known for. As with the Tensor G4, expect it to feel fast in daily use, even if it’s not the benchmark king.
Pixel 10 Pro Fold
Google’s foldable, the Pixel 10 Pro Fold, is also getting a turn on stage. From the teaser video, it looks like last year’s narrower design is sticking around, which makes sense given the big changes in the Pixel 9 Pro Fold. The main upgrades are expected to be inside, Tensor G5, possible battery tweaks, a rumored larger screen and maybe camera parity with the rest of the Pixel 10 lineup. Naturally, it’ll ship with Android 16 out of the box.
Get Ready for a Gemini Boost
If hardware is the stage, AI is the star of this year’s show. Gemini, Google’s in-house AI assistant, is rumored to get a bigger role than ever. Features like “Camera Coach” could offer real-time tips as you frame a shot, while conversational photo editing might let you literally tell your phone, “Make the sky bluer and remove that person in the corner,” and have it just… do it. It’s the kind of integration that makes AI feel less like a background process and more like a co-pilot.
The Pixel Watch and Pixel Buds
It’s not all about the Pixel 10. The Pixel Watch 4 is expected with slimmer bezels, a thicker case for better battery life, and possibly more health tracking smarts. The Pixel Buds refresh may bring improved noise cancellation and fresh colors to match the new phone lineup.
How to Watch
You don’t need an invitation or a front-row seat to keep up. Google is hosting the Made by Google event live on its YouTube channel at 10 a.m. PT on August 20. Expect the spotlight to be on the new Pixel 10 series, but also keep your eyes peeled for the Pixel Watch 4, fresh earbuds, and if rumors hold true, a handful of AI-powered features that might quietly redefine the Pixel experience.
Conclusion
The Pixel 10 event feels less like an annual refresh and more like Google laying down a marker in the AI-driven smartphone race. It’s a mix of familiar hardware polish, fresh camera upgrades, and deeper Gemini integration. Whether that’s enough to pull attention away from the iPhone 17 launch remains to be seen, but for once, Google’s not waiting to find out.
Emmanuel Oyedeji
