Why Brazil could be the key to Lovable’s next chapter
It could prove that expansion driven by grassroots energy works faster than top-down enterprise deals.
A year ago, Lovable didn’t even exist. Now it’s valued at more than $2 billion and already treating Brazil like a second home.
The company spun out in late 2024 during the wave of AI builders promising you could build an app or a website just by typing what you wanted. With a team of just 45, Lovable managed to rack up 2.3 million active users, convert 180,000 of them into paying customers, and hit $75 million in annual recurring revenue—all in under twelve months.
The surprising part isn’t only how fast it grew, but who’s actually using it. Most aren’t developers at all. They’re founders prototyping on a flight, designers skipping Figma handoffs, and marketers spinning up tools without waiting around for engineering.
And no place has embraced that mindset quite like Brazil. Lovable says the country is now its second-biggest market after the U.S., with more than half a million active users and over 100,000 projects already built.
Kelechi Edeh
To make its Brazilian presence stick, the company didn’t start by selling to enterprises. It began by hosting meetups, and its first event in São Paulo, at Cubo Itaú, pulled in 400 people in person and another 400 online; the kind of turnout you’d expect from a big-name VC event, not from a startup barely eight months old.
That grassroots energy is now opening doors with Brazil’s largest companies. The pitch is blunt: speed. Lovable says that features that used to take weeks can now be drafted, tested, and rebuilt in hours. Internal tools that once needed outside vendors can be spun up in-house and still fit perfectly into a company’s design system.
If Brazil becomes the sandbox where this way of working takes off, Lovable could carve out a serious moat before its U.S. rivals catch on.
The $200 million round it raised wasn’t earmarked for Brazil—but it may not need to be. Growth is already happening on its own through community pull and enterprise demand.
Emmanuel Oyedeji
