For someone new to X, especially in crypto, the experience can feel overwhelming. You sign up, open the app, and are immediately dropped into a fast-moving stream of arguments, memes, market calls, and half-finished threads, with little guidance on who to follow or where to start. For years, longtime users have slowly trained their timelines through trial and error. New users rarely have that patience. X now appears to be acknowledging that gap.
The platform is preparing to roll out a new onboarding feature called Starterpacks, designed to help new users quickly discover and follow curated groups of accounts based on specific interests such as crypto, technology, business, politics, and culture. The goal is simple: reduce the friction of getting started and help people find relevant conversations without spending months manually cleaning up their feeds.
X’s head of product, Nikita Bier, said the feature has been in development for months. In a post shared this week, Bier explained that the team worked through more than 1,000 interest categories, identifying top posters across both broad themes and narrow niches.
A short preview video showed users selecting interests during signup and instantly following pre-curated account lists, effectively dropping them straight into active communities. In crypto alone, these packs range from builders and economists to meme traders and more chaotic personalities that often dominate Crypto X.
Oluwajeminipe Fasheun-Motesho
Why Crypto Discovery Has Become a Problem on X
The timing of Starterpacks is not accidental. Crypto engagement on X has been under pressure, at least by some visible measures. Bitcoin cypherpunk Jameson Lopp recently pointed to data shared by entrepreneur Jean-Christophe Gatuingt suggesting that posts mentioning “Bitcoin” on X fell by about 32 percent in 2025. While that does not necessarily mean fewer people care about crypto, it does highlight how discovery and algorithm changes can reshape what users actually see.
Bier has argued that the platform’s structure is part of the challenge. Unlike contact-based networks, X is built around interests, which makes it powerful but difficult for newcomers. Experienced users often spend years refining their timelines, muting noise, and identifying reliable voices. Starterpacks are meant to compress that learning curve, giving new users a usable feed from day one instead of an endless scroll of irrelevant posts.
X is not the first platform to experiment with guided discovery. Decentralized social network Bluesky introduced similar starter packs in 2024, allowing users to follow curated lists built around shared interests, while Meta’s Threads has also tested custom feeds to help users shape what they see. What sets X’s approach apart is the scale at which it is trying to apply the idea, especially for fast-moving communities like crypto, where real-time discussion and signal discovery matter more than passive scrolling. That focus on discovery feeds directly into a larger question about whether Starterpacks can do more than just help users follow accounts, and instead help rebuild meaningful engagement.
Whether the feature is enough to re-energize Crypto X remains an open question, but the broader battle is already taking shape. The future of online conversation is shifting away from simply amplifying posts and toward how communities are formed, how trust develops, and whether social platforms can move beyond algorithms that reward noise over signal.
Ogbonda Chivumnovu
