Addressable, a Tel Aviv-based provider of a SaaS Web3 marketing solution, has secured $7.5 million in a seed funding round.

The round was led by Viola Ventures and Fabric Ventures, with participation from Mensch Capital Partners and North Island Ventures.

Founded by Tomer Sharoni, Tomer Shlomo, and Dr Asaf Nadler, Addressable provides end-to-end Web3 marketing teams with a SaaS platform to launch campaigns and target new audiences by matching blockchain activity with social profiles, which reduces cost-of-acquisition when compared to the general, broad targeting options found in existing Web2 tools.

Leading Web3 companies like Polygon, Bancor, Immutable, and Kryptomon are already using Addressable’s technology to acquire new users in an era when traditional Web2 marketing campaigns are no longer effective.

The funding will be used to accelerate the adoption and expansion of Addressable’s best-in-class solution, including support for additional blockchains and social media integrations.