Advertising Channels For Business In 2025: Where The Customers Are, The Money Is There

In 2025, advertising has become more than just a way to attract attention – it has turned into a technological ecosystem where every touch with a client can be tracked, personalized, and instantly evaluated.

On the one hand, this has opened up incredible opportunities for business. On the other hand, it has made old methods ineffective and sometimes unprofitable. Where is it really worth being today to avoid wasting budgets? Let’s figure it out.

Advertising in messengers: the effect of a personal touch

Over the past two years, messengers have finally gone beyond communication “just with friends.” Telegram has become more than just a platform for news and subscriptions, but a full-fledged media ecosystem. Here, people read, buy, communicate with brands, participate in surveys, and even receive support. This has turned Telegram into one of the most effective advertising channels for small and medium businesses in 2025.

And the numbers confirm this: Telegram already has more than 1 billion active accounts, and the average user spends more than half an hour a day in the app. At the same time, the CPM (cost per thousand impressions) here is lower than in Instagram or TikTok, and engagement is higher. Native advertising in niche channels is gaining particular popularity, which is often perceived not as advertising, but as a recommendation from “their” source.

Many companies choose this format of interaction: they buy Telegram ads in channels with a suitable audience, which means quickly reaching the target group without complex targeting settings. This approach is especially effective in niche topics: finance, crypto, sports, education, gastronomy. In addition, Telegram bots are gaining popularity, automatically warming up the client to purchase through a series of messages.

Connected TV and CTV advertising: new generation television

The peculiarity of CTV is that advertising is integrated into a familiar scenario: a person watches his favorite TV series and receives an offer that is most relevant to the current moment. For example, during a cooking show - advertising for grocery delivery or kitchen appliances. Targeting by interests, age, geography and even time of day makes this channel effective for brands where visual perception is important: cars, fashion, design, food.

Audio on the rise: podcasts, streaming, voice advertising

If it was previously believed that advertising works only through visual images, then in 2025, audio ads are catching up and sometimes surpassing video formats in terms of engagement. Podcasts are listened to on the road, during training, in the car – and advertising embedded in such content is perceived as part of a live conversation. Integrations work especially well, where the host himself recommends the product based on personal experience.

Spotify, Apple Podcasts and even audiobooks have become channels through which you can build recognition and increase loyalty. Research shows that on average 92% of listeners listen to audio advertising to the end – this is a phenomenal figure compared to video platforms, where most users click "skip" after 5 seconds.

Email and CRM: Revival of an Old Channel with a New Meaning

Yes, email is still alive – and what’s more, it’s experiencing a rebirth. In 2025, email marketing works when it’s smart, automated, and personalized. Mass mailings with the same text no longer bring results, but triggered emails – for example, with a reminder about an abandoned cart or an exclusive selection based on interests – show conversions of up to 25–30%.

New tools allow you to take into account user behavior in real time: whether the email was opened, the link was clicked, the page was viewed. This allows you to build a real communication funnel, where each email logically continues the client’s previous actions.

Social Media: focus on creativity, not reach

Despite the decline in organic reach, social media remains an important part of marketing. TikTok dictates trends for creativity and humor, Instagram – for visuals and personal branding, and LinkedIn has become a serious B2B platform where you can sell even complex services, such as consulting or IT solutions.

At the same time, in 2025, you can’t rely only on “posts for the sake of posts.” It’s important to combine organics with a well-thought-out advertising strategy. Algorithms are increasingly prioritizing UGC content (that is, content from users) – it is perceived as more honest and inspires trust.

Short vertical videos, lively language, and an honest tone are trending. And yes, even big brands today are not shy about joking, being informal, and openly selling, but without “pressure.”

Wrap up

2025 is the time for smart advertising, where the quality of interactions is more important than the number of impressions. The winning business is the one that can build trust with the audience, present information lively, on time and in the right place. That is why companies are increasingly choosing non-standard formats: integration into podcasts, collaborations with channels, personalized email chains. And they are increasingly betting on Telegram, a channel where the purchase occurs after the first touch.