Amazon Black Friday is starting a week early this year
Expect price slashes from as early as November 20.
Back in the day, Black Friday was simply the last Friday of November, a single day when shoppers camped outside stores to score the best deals of the year. But that version of Black Friday is long gone.
In today’s world of online shopping, the event has evolved into weeks of rolling discounts, early access deals, and digital doorbusters that start long before Thanksgiving. This year, Amazon is taking things a step further by starting its Black Friday sale an entire week early.
Henry Chikwem
When Does Amazon’s Black Friday Sale Start?
Amazon has officially confirmed that Black Friday Week will begin on November 20 and run through December 1, ending on Cyber Monday. That gives shoppers nearly two weeks to grab deals across every category imaginable, from tech gadgets and kitchen appliances to books, home decor, and fashion.
Unlike Amazon Prime Day or October’s Big Deal Days, this sale is open to everyone, though some offers will still be marked as “Prime Deals” for members. It’s a subtle shift, but one that makes the event more inclusive while keeping a few perks for paying subscribers.
Why Amazon Is Starting Early
If it feels like sales are starting earlier every year, you’re not imagining things. Retailers like Best Buy, Walmart, and Costco have all moved their Black Friday sales forward to capture holiday shoppers sooner. With inflation still shaping spending habits, many consumers now prefer spreading out their purchases instead of doing it all on one chaotic weekend.
Amazon’s early start gives shoppers more breathing room, and gives the company a head start in locking down the holiday rush. It also turns what used to be a one-day shopping spree into a 12-day marathon of discounts.
David Adubiina
What Deals to Expect This Year
This year’s Amazon Black Friday sale is shaping up to be a tech lover’s dream. Shoppers can expect up to 50% off Amazon’s own devices, including Echo speakers, Fire TV sticks, Blink cameras, and Kindle e-readers. Beyond Amazon’s gadgets, major brands are getting in on the action as well. JBL and Canon products will see discounts up to 50%, Bose audio gear around 45%, and PC hardware from Acer and Asus up to 45% off.
Home entertainment also gets a boost, with TVs from LG, TCL, and Hisense discounted by roughly 40%, while Samsung and Google devices will be up to 35% off. Whether you’re upgrading your smart home setup, hunting for a new laptop, or looking to refresh your home theater, these deals give plenty of reason to start planning your Black Friday tech haul early.
With daily deal drops throughout the event, the best savings might not even land on the traditional Black Friday date. Keeping an eye on your wishlist and checking back regularly could mean the difference between scoring a top-tier Fire TV at half price or missing out entirely.
How to Prepare for Amazon’s Black Friday
If you plan to shop, it’s best to have a strategy. Start by creating a wishlist or adding items to your cart ahead of time; that way, you’ll get notifications when prices drop. Signing up for Amazon Prime can also give you early access to certain deals and free shipping on smaller orders.
Amazon will continue to roll out daily deal drops throughout the event, so checking back regularly, especially on Black Friday and Cyber Monday, can make a big difference.
Conclusion
As the year wraps up, it's funny to see that companies are all still doubling down on ways to get you to spend all your hard-earned savings for the year. I'm not against it, though. I can finally swap out some gadgets, just in time for the holidays.
With its extended timeline and wide range of discounts, Amazon’s 2025 Black Friday sale feels less like a single day of frenzy and more like a smart shopper’s marathon. And if past years are anything to go by, the real challenge won’t be finding deals; it’ll be resisting the temptation to buy just one more thing.
Emmanuel Umahi
