CHART: The State of Japan’s Mobile Phone Market in 2023
With global giants like Google, Lenovo, and Xiaomi boasting superior product development and competitiveness, local players must now reassess their strategies to stay relevant in the evolving landscape.
Though a global leader in technology, Japan's smartphone market experienced a rollercoaster ride in 2023.
The Asian country had begun with a steep decline in shipments from the beginning of the year, but managed to slow down towards the final quarter.