CHART: Southeast Asia's Smartphone Shipments Increased 20% YoY in January 2024
This surge is attributed to strong year-end festivities in 2023 that made consumers eager for upgrades.
The Southeast Asian smartphone market kicked off 2024 with a bang, recording a significant 20% increase in shipments compared to January 2023, per a Canalys report.
This surge is attributed to strong year-end festivities in 2023 that made consumers eager for upgrades. Smartphone vendors, particularly those focusing on budget-friendly devices, responded by ramping up production.
