Egypt-based marketing CRM platform Gameball has secured $3.5 million in a seed round led by 500 Global, P1 Ventures and Launch Africa Ventures, and also included Seedra Ventures, Arzan Ventures, Propeller and Core Vision alongside regional angel investors.

Founded in 2020 by Ahmed Khairy, Ahmed El Assy and Omar Alfar, Gameball provides an all-in-one customer intelligence and marketing CRM platform that helps consumer brands increase engagement with customers and monetise their customer base.

Since its launch, Gameball has served more than 7,000 businesses and 20 million consumers, and it processes over $260 million worth of transactions every month.

According to the startup, the seed capital will be used to accelerate its product commercialisation, enterprise customer acquisition and operationalise teams. It will also be used to fuel its expansion into Saudi Arabia, Germany and the United Kingdom.