In what could be seen as a jab at Whoop, the wearable fitness tracker, Google launched its own version, called the Fitbit Air, early last month.
For those who haven’t really been plugged into the wearable tech world, the Fitbit Air is Google’s first screenless fitness tracker. It’s a small, pebble-shaped device that tracks heart rate, sleep, blood oxygen, heart rate variability, and even detects signs of atrial fibrillation. There are no screens or buttons, just sensors and a week-long battery. It costs $99.99 in the US.
It initially launched in the US, UK, Europe, Australia, and a few select Asian markets. But fitness nerds who really dig the device in India kept waiting.
So much so that some people have had to import the device from abroad, paying extra and losing out on the warranty. But it finally looks like there’s a sign of hope for Indian fans, as rumours suggest that the Fitbit Air may soon be launching in India.
Ogbonda Chivumnovu
